Gupshup Product Updates

New field now available for Recharge Invoice

A new field is now available in Billing Details of Wallet, allowing you to display tax registration information or any such element, directly on recharge invoices. The field also now supports special characters - especially ‘&’, enabling better compatibility with regional tax formats and business requirements with some regions.

Delete Sandbox App API Now Available

Partners can now programmatically delete sandbox apps using the newly available API on the Partner Portal. This helps streamline sandbox management and keeps test environments clean and organized. Read the docs

API for enabling/disabling BSUID flag available now

As you are aware, in the first phase, we have introduced optional support for BSUIDs with minimal disruption:

No default changes

Your current setup will continue to work as-is. Messaging via phone numbers (v2 and v3) remains unchanged.

Optional BSUID enablement (App-level flag)

Partners can choose to enable a flag to receive BSUID-related data (such as username, BSUID, etc.) along with phone numbers in:

• Incoming messages
• Delivery reports (DLRs)

Enablement options

1. The partner API to enable BSUID flag for V2 or V3 or both is provided here
2. Gupshup.ai UI support is live- The steps for the same are updated in the guide here

Update to WABA Embedded Sign-Up Experience

Previously, when you shared the Embedded Sign-Up link with your customers, the link would open directly to the Gupshup interface, where customers could proceed by selecting the “Continue to Facebook” option.

Going forward, before customers are redirected to Meta for onboarding, they will first be required to review and accept a set of Terms & Conditions, as shown in the screenshot below.

On accepting the same, the user can then see the 'Continue with Facebook' option and continue the flow as usual.

This update is being introduced to ensure better compliance and provide greater clarity on onboarding requirements to the customer before account setup begins.

Please note: This will be part of the onboarding flow for all new Embedded Sign-Up journeys. You may inform your new customers in advance to avoid confusion during onboarding. No technical action is required from your side for this change.

Docs Updates : WhatsApp Single-Product Template Messages and Product Card Carousel Templates

New documentation has been added for sending WhatsApp Single-Product Template Messages and Product Card Carousel Templates via Gupshup APIs. These guides help partners quickly implement interactive commerce messaging experiences with rich product discovery flows.

1. Single-Product Template Messages Documentation
2. Product Card Carousel Templates Documentation

Improvement : Outdated conversation-specific elements removed from Partner Portal

Conversation-specific elements have now been removed from the Partner Portal UI, as these components are no longer relevant with the latest platform and Meta pricing model updates. This cleanup helps simplify the interface and ensures partners only see current, actionable messaging information.

Bug Fix : Meta Template Library Sync

The Meta Template Library sync issue on Gupshup.ai has now been resolved, and now templates in Meta’s library are syncing successfully - for you to utilize Meta’s library seamlessly within the Gupshup platform.

Bug Fix : Sync of Templates Deleted at Meta

Templates deleted directly at Meta will now automatically sync and reflect as deleted on Gupshup as well. This ensures better template consistency across platforms and reduces manual cleanup efforts for partners.

Security Improvements -

One-Time Visibility for App Tokens & API Keys

To improve credential security and reduce accidental exposure risks:

• App Tokens and App API Keys will now be visible only once immediately after generation
• After the initial view, the value will no longer be accessible from the UI

NOTE : Store them securely in internal password vaults or credential management systems

MFA Enforcement and Password Rotation

To further strengthen account-level protection across platforms, the following user authentication policies will become mandatory on Partner.Gupshup.io (starting 31st May 2026)
A. Authenticator-Based MFA Enforcement

B. Mandatory Password Rotation every 90 days

Reduced Login Session Duration

To further strengthen platform security on Gupshup.ai we are enhancing session management controls across the platform. As part of this update, login session validity is reduced from 24 hours to 12 hours. Users may be required to log in again after the session expires.

Read our recent Security Newsletter for more details

Gupshup Pricing / Policy Updates

Update : Platform Upgrade for Improved Reliability & Messaging Performance

We are upgrading our platform infrastructure to deliver a faster, more reliable, and scalable experience for your business communications.

What’s changing?

We are moving to a modern, high-performance architecture designed to better handle growing traffic volumes and ensure consistent delivery performance.

What this means for you

Improved Reliability: Enhanced system resilience ensures more consistent message delivery and status updates.

Better Performance: Faster processing and reduced latency, especially during high-volume periods.

Smarter Traffic Handling: High traffic from one source will no longer impact others, ensuring smoother overall operations.

Stronger Delivery Assurance: Improved mechanisms to handle temporary disruptions and ensure callbacks are reliably delivered.

What stays the same

No changes to your existing APIs, integrations, or workflows

No changes to your dashboard or user interface

No action required from your side (except as noted below)

Action Required To ensure uninterrupted service, please whitelist the IPs (some are new) mentioned here in your system :

https://partner-docs.gupshup.io/docs/gupshup-ip-allowlisting

Update: Voice / Calling : USA Media IP Change

As part of our ongoing infrastructure upgrade, we are updating the media IP for our US region to improve the performance and reliability of voice services.

What’s Changing

-New Media IP (US Region): Link -This applies to both incoming and outgoing voice calls

Action Required

To ensure seamless voice traffic, please whitelist the new IPs on your end.

WhatsApp API Version Upgrade to v24.0

Meta has introduced changes as part of WhatsApp API version 24.0, and we will be upgrading our systems to support v24.0 during this month.

As part of this change: For version 24.0 and newer requests, the status messages webhook will no longer include the conversation object, unless the webhook is for a message sent during an open Free Entry Point window.

What this means for you

If your systems, workflows, reporting, billing, analytics, or webhook parsers currently rely on the conversation object in status webhooks, you may need to make corresponding updates to ensure compatibility with this upgrade.

We recommend that all partners:

• Review existing webhook handling logic
• Check dependencies on the conversation object
• Prepare systems and integrations accordingly before the upgrade rollout

Policy Update : No More System-Assigned Overdraft Facility for New Wallets w.e.f April 2026

We are in the process of redefining how overdraft facilities are assigned to wallets and consumed, across our platform, with the goal of creating a more structured and scalable approach going forward.

As part of this transition, we are initiating the first phase of this change.

What’s Changing Starting April 2026

System-assigned overdraft facility is no longer enabled for any new wallets created via: Gupshup.ai Partner Portal

What This Means for You

This change applies only to wallets created after the rollout.

Important Note for Partners

This update is especially relevant for partners who rely heavily on Customer Managed Gupshup Accounts. We recommend reviewing your onboarding and wallet management workflows to align with this change.

Move Your Apps to MM Lite for Lower Costs & Better Performance

Marketing conversations sent via Cloud API can be approximately 6% more expensive compared to MM Lite. In addition to lower messaging costs, MM Lite also provides several operational and performance advantages over Cloud API, making it the recommended setup for scaling WhatsApp marketing communication. We strongly encourage you to take the following actions:

1. Review all your active apps currently using Cloud API for marketing use cases
2. Migrate eligible apps and WABAs to MM Lite at the earliest
3. Ensure all new marketing traffic is routed through MM Lite going forward

Reach out to your Gupshup team if you need onboarding or migration assistance

Key Benefits of MM Lite:

1. Lower marketing conversation costs
2. Better scalability for high-volume campaigns Improved platform optimizations and throughput
3. Enhanced messaging management capabilities Better alignment with Gupshup’s evolving WhatsApp infrastructure

Read the guide here

REMINDER : Gupshup Partner Terms of Use – Action Required by 31st March - Now extended to 30th June 2026

The Gupshup Partner Terms of Use that are available on Partner Portal is Gupshup's endeavor to provide you a single, always-updated source of truth, improve compliance, and ensure uninterrupted access to partner features.

Acceptance Required for Partners

We started capturing acceptance of the terms on the Partner Portal once you login. Acceptance must be completed by a partner account admin Extended deadline: June 30 2026 Partners who do not accept the Terms by this date may start losing access to certain partner features

We request you to review and accept the Terms within the stipulated timeline.