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May 2026

June 17th, 2026 by Divya Papneja

Gupshup Product Updates

New field now available for Recharge Invoice

A new field is now available in Billing Details of Wallet, allowing you to display tax registration information or any such element, directly on recharge invoices. The field also now supports special characters - especially ‘&’, enabling better compatibility with regional tax formats and business requirements with some regions.


Delete Sandbox App API Now Available

Partners can now programmatically delete sandbox apps using the newly available API on the Partner Portal. This helps streamline sandbox management and keeps test environments clean and organized.

Read the docs


API for enabling/disabling BSUID flag available now

As you are aware, in the first phase, we have introduced optional support for BSUIDs with minimal disruption:


No default changes Your current setup will continue to work as-is. Messaging via phone numbers (v2 and v3) remains unchanged.


Optional BSUID enablement (App-level flag) Partners can choose to enable a flag to receive BSUID-related data (such as username, BSUID, etc.) along with phone numbers in:

  • Incoming messages
  • Delivery reports (DLRs)

Enablement options

  • The partner API to enable BSUID flag for V2 or V3 or both is provided here
  • Gupshup.ai UI support is live - The steps for the same are updated in the guide here

Docs Updates: WhatsApp Single-Product Template Messages and Product Card Carousel Templates


New documentation has been added for sending WhatsApp Single-Product Template Messages and Product Card Carousel Templates via Gupshup APIs. These guides help partners quickly implement interactive commerce messaging experiences with rich product discovery flows.

Improvement: Outdated conversation-specific elements removed from Partner Portal


Conversation-specific elements have now been removed from the Partner Portal UI, as these components are no longer relevant with the latest platform and Meta pricing model updates. This cleanup helps simplify the interface and ensures partners only see current, actionable messaging information.


Bug Fix: Meta Template Library Sync


The Meta Template Library sync issue on Gupshup.ai has now been resolved, and templates in Meta’s library are syncing successfully, allowing you to utilize Meta’s library seamlessly within the Gupshup platform.


Bug Fix: Sync of Templates Deleted at Meta


Templates deleted directly at Meta will now automatically sync and reflect as deleted on Gupshup as well. This ensures better template consistency across platforms and reduces manual cleanup efforts for partners.


Update to WABA Embedded Sign-Up Experience

Previously, when you shared the Embedded Sign-Up link with your customers, the link would open directly to the Gupshup interface, where customers could proceed by selecting the “Continue to Facebook” option.

Going forward, before customers are redirected to Meta for onboarding, they will first be required to review and accept a set of Terms & Conditions.

On accepting the same, the user can then see the 'Continue with Facebook' option and continue the flow as usual.


This update is being introduced to ensure better compliance and provide greater clarity on onboarding requirements to the customer before account setup begins.

Please note: This will be part of the onboarding flow for all new Embedded Sign-Up journeys. You may inform your new customers in advance to avoid confusion during onboarding. No technical action is required from your side for this change


Security Improvements


  1. One-Time Visibility for App Tokens & API Keys To improve credential security and reduce accidental exposure risks:
  2. MFA Enforcement and Password Rotation To further strengthen account-level protection across platforms, the following user authentication policies will become mandatory on Partner.Gupshup.io (starting 31st May 2026):
  3. Reduced Login Session Duration To further strengthen platform security on Gupshup.ai, we are enhancing session management controls. As part of this update, login session validity is reduced from 24 hours to 12 hours. Users may be required to log in again after the session expires.

Gupshup Pricing / Policy Updates


Update: Platform Upgrade for Improved Reliability & Messaging Performance

We are upgrading our platform infrastructure to deliver a faster, more reliable, and scalable experience for your business communications.

What’s changing? We are moving to a modern, high-performance architecture designed to better handle growing traffic volumes and ensure consistent delivery performance.

What this means for you

  • Improved Reliability: Enhanced system resilience ensures more consistent message delivery and status updates.
  • Better Performance: Faster processing and reduced latency, especially during high-volume periods.
  • Smarter Traffic Handling: High traffic from one source will no longer impact others, ensuring smoother overall operations.
  • Stronger Delivery Assurance: Improved mechanisms to handle temporary disruptions and ensure callbacks are reliably delivered.

Action Required To ensure uninterrupted service, please whitelist the IPs (some are new) mentioned here in your system: Gupshup IP allowlisting


Update: Voice / Calling: USA Media IP Change

As part of our ongoing infrastructure upgrade, we are updating the media IP for our US region to improve the performance and reliability of voice services.

  • New Media IP (US Region): Link
    • Action Required: To ensure seamless voice traffic, please whitelist the new IPs on your end.

WhatsApp API Version Upgrade to v24.0

Meta has introduced changes as part of WhatsApp API version 24.0.

What this means for you: For version 24.0 and newer requests, the status messages webhook will no longer include the conversation object, unless the webhook is for a message sent during an open Free Entry Point window.

We recommend that all partners:

  • Review existing webhook handling logic
  • Check dependencies on the conversation object
  • Prepare systems and integrations accordingly before the upgrade rollout

Policy Update: No More System-Assigned Overdraft Facility for New Wallets (w.e.f April 2026)


Starting April 2026, the system-assigned overdraft facility is no longer enabled for any new wallets created via Gupshup.ai or Partner Portal. This change applies only to wallets created after the rollout.


Move Your Apps to MM Lite for Lower Costs & Better Performance


Marketing conversations sent via Cloud API can be approximately 6% more expensive compared to MM Lite. In addition to lower messaging costs, MM Lite also provides several operational and performance advantages.


Key Benefits of MM Lite:

  • Lower marketing conversation costs

  • Better scalability for high-volume campaigns

  • Improved platform optimizations and throughput

  • Enhanced messaging management capabilities

  • Better alignment with Gupshup’s evolving WhatsApp infrastructure

    Read the guide here

REMINDER: Gupshup Partner Terms of Use – Action Required by June 30, 2026

The Gupshup Partner Terms of Use available on the Partner Portal are designed to provide a single, always-updated source of truth, improve compliance, and ensure uninterrupted access to partner features.


Acceptance Required for Partners


  • Acceptance must be completed by a partner account admin.
  • Extended deadline: June 30, 2026.
  • Partners who do not accept the Terms by this date may start losing access to certain partner features.