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October 2026

July 19th, 2026 by Divya Papneja

UPCOMING META PRICING UPDATES

  1. Effective October 2026: Bangladesh*, Iraq*, Nepal*, and Sri Lanka will receive lower utility and authentication rates. Conversely, Kazakhstan, Kuwait*, Morocco*, Oman*, and Ukraine* will see higher utility and authentication rates. Both of these country groups will introduce a new, higher "authentication-international" rate.

Today, messages to users in these markets are charged the respective “Rest Of” regional rate. Starting July 1, 2026 these markets will be moved out of this Rest Of pricing region to be standalone on rate cards.


  1. Meta has announced additional pricing changes that will take effect from October 1, 2026.

    Service Messages
    Businesses will be charged for service messages sent by the business. Messages sent by user to business are not chargeable.

    Utility Messages Within an Open Customer Service Window
    Utility messages sent by the business within an open 24-hour customer service window will also become chargeable.

    72-Hour Free Entry Point Window Remains Unchanged
    Messages sent within the existing 72-hour free entry point window (initiated through Click-to-WhatsApp Ads or Facebook Call-to-Action buttons) will continue to be free for message delivery.
    Pricing
    Meta has informed that Service Message pricing will be the same as Utility Message pricing for the respective destination country.
    We will continue to share technical implementation guidance and platform updates as Meta releases additional information.