July 2026

WHATSAPP FEE RATE CHANGES IN JULY 2026

MARKETING RATE CHANGES in USD RATE CARD

UTILITY AND AUTH RATE CHANGES in USD RATE CARD

🚀 Product Updates

Voice: Expanded Global Media Availability

We’ve expanded our Voice infrastructure by adding a new media region in Milan, significantly improving media latency for customers across Europe, Asia, Africa, and nearby regions.

• Context: Previously limited to Brazil and the United States.
• Action: If you’re building Voice solutions, check the Voice documentation to get started.

CoEx is Now Generally Available (GA)

CoEx is now GA on Gupshup. You no longer need to submit forms or raise enablement requests; partners can start building immediately.

• Prerequisites: Please review the Gupshup Coexistence Guide and Meta Coexistence Documentation before onboarding any phone number.

Direct Send Utility APIs Available

Direct Send Utility APIs are now available to reduce dependency on template creation.

• Note: Availability is subject to Meta’s eligibility criteria and enabled only for Meta-whitelisted WABAs.
• Action: Reach out to your Customer Success Manager (CSM) to evaluate this capability.

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Security Updates

API Authentication: Password-Based Token Deprecation

Password-based token generation for API authentication is being deprecated.

• Action: Generate authentication tokens using your Client Secret instead.
• Deadline: 31 October 2026. Please migrate before this date to avoid disruption.

Universal Tokens (UT) Are Now Available

We have introduced a single authentication model across the Gupshup platform.

• New Workflow:
  • Generate a Universal Token (UT) using your Client Secret.
  • Generate a Universal App Level Token (UAT) using the UT.
  • Use the same tokens across Partner APIs and api.gupshup.io APIs.
• Action: Reach out to your regional CSM for access.

Client Secret Expiry Notifications

Admins and client secret owners will now receive email reminders as credentials approach expiry, allowing sufficient time for rotation.

Upcoming Client Secret Validity Changes

Client Secrets generated before May 2026 with more than 3 months of remaining validity will soon have their maximum validity aligned to 3 months. Further communication on the rollout plan will follow.

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Policy Updates

Action Required: Accept Partner Terms of Use

Partners who have not accepted the latest Terms of Use may experience disruptions in the Partner Portal. Please accept the updated terms at your earliest convenience to ensure uninterrupted access.

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Documentation Updates

We have updated our documentation with new V3 Incoming Media Message Event samples (including Document media events).

• Action: If you consume webhook events, please review the updated documentation.